British professor eats his book on live TV after Labour wins 38 percent of vote

British professor Matthew Goodwin ate his own book on live TV this week after previously saying he would do so if the Labour party wins 38 percent of the poll in the general election.

I'm saying this out loud. I do not believe that Labour, under Jeremy Corbyn, will poll 38%. I will happily eat my new Brexit book if they do

— Matthew Goodwin (@GoodwinMJ) May 27, 2017

After the party, led by Jeremy Corbyn, won almost 40 percent of the vote, Goodwin admitted defeat, appearing on Sky News to keep his word.

Before his appearance, Goodwin tweeted: “Ok. You win. I will be eating my book on Sky News at 4.30pm.”

This man just ate (some of) his book live on Sky News after making an incorrect #GE2017 prediction @GoodwinMJ pic.twitter.com/13IaFLaJvx

— Sky News (@SkyNews) June 10, 2017

He proceeded to chew on pages from his book titled “Brexit: Why Britain voted to leave the European Union,” which discusses the reasons why people voted for Brexit and analyzes the changes in UK’s party system.

Don't ever say I am not a man of my word pic.twitter.com/DIxbYBilAL

— Matthew Goodwin (@GoodwinMJ) June 10, 2017