British professor Matthew Goodwin ate his own book on live TV this week after previously saying he would do so if the Labour party wins 38 percent of the poll in the general election.
I'm saying this out loud. I do not believe that Labour, under Jeremy Corbyn, will poll 38%. I will happily eat my new Brexit book if they do— Matthew Goodwin (@GoodwinMJ) May 27, 2017
Don't ever say I am not a man of my word pic.twitter.com/DIxbYBilAL— Matthew Goodwin (@GoodwinMJ) June 10, 2017