What’s the value of celebrity? It’s not just a theoretical question. Reality-star-model-cosmetic-maker Kylie Jenner wiped more than $1.5 billion from Snap’s wobbly market capitalization on Thursday after she questioned the usefulness of its main product, disappearing-message app Snapchat. Influential fans can attract users, and repel them if they publicly flee.
sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad.— Kylie Jenner (@KylieJenner) February 21, 2018