Indian tech and entertainment firms are looking to capitalize on sudden opportunities arising from a government ban on Chinese owned apps, including the wildly popular TikTok, with one rival video app saying it had added 22 million users in 48 hours.
Twenty Indian soldiers died in the confrontation against China at a disputed Himalayan border site. (AP)
Roposo, an Indian video-sharing social media app similar to TikTok that been around since 2014, saw its user base jump by 22 million in the two days after India banned the Chinese apps, the company’s founder Mayank Bhangadia told Reuters.
“In the last few days I’ve slept for a total of five hours, and its the same for our entire team,” Bhangadia said. “The load is so much and we’re just ensuring that the experience is as smooth as possible.”
Roposo’s downloads on Google’s Android now total over 80 million, and Bhangadia expects that to reach 100 million in just a few days. Before the ban, Roposo had roughly 50 million installs on Android devices, which account for a bulk of India’s nearly 500 million smartphones.