Al Jazeera Sport rebranded beIN SPORTS

The introduction of multi-screen technology will allow beIN SPORTS subscribers exclusive access via television, computer, tablet, or smartphone app. (beIN SPORTS)

Al Jazeera Sport will be rebranded beIN SPORTS after midnight on Tuesday, as Al Jazeera Media Network seeks to unite its global sport channels under one name ahead of the 2014 World Cup in Brazil.

beIN SPORTS said in statement that its subscribers in the Middle East and North Africa (MENA) region will now have access to 19 HD high-definition channels, including 12 in Arabic language: the currently branded Al Jazeera Sport 1-1-HD (which will be renamed beIN SPORTS 1-10HD) and beIN SPORTS, and beIN SPORTS News.

The subscribers will also have access to two channels in French (beIN SPORTS 13-14 HD FR); and one channel in Spanish (beIN SPORTS 15 HD ES). Subscribers also have access to two further English-language channels, Fox Sports and NBA TV, according to statement released on Tuesday.

“In a world where sports has the unique power to unite people, beIN SPORTS seeks to propel fans into a new age of sports programming by providing unmatched global sports coverage to its customers,” said Nasser Ghanim Al Khelaifi, Chairman of beIN SPORTS.

“The new network will transform TVs into portals of unlimited immersive sporting action that speak to each fan in their own language, allowing events to live on long after the final whistle blows,” he added.

The rebranding of Al Jazeera Network’s sports channels under one umbrella aims to provide viewers more opportunities to watch their favorite sports worldwide.

“As excitement builds ahead of the FIFA 2014 World Cup Finals, beIN SPORTS guarantees front row seats to all the live action in Brazil as well as live coverage from other popular worldwide sporting events,” beIN said in the statement.

This is a new age of sports broadcasting, and viewers will not miss any of the action with beIN SPORTS’ multi-screen digital platform. Our HD channels, available on any device, offer fans an unparalleled viewing experience that caters to them not only at home but while they are on the move,” said beIN SPORTS presenter Mohammed S. Al Kuwari.

“The launch of beIN SPORTS is changing the game with a more interactive experience. Enhancing spectator engagement by offering more opportunities for our subscribers to share their opinions through social media makes this an exciting moment for me as a broadcaster live on air,” Al Kuwari added.

Looking ahead to the key sports events of 2014, beIN SPORTS presenter Richard Keys said, “This is going to be an incredible sporting year. The English Premier League is more open than it has been for years and the Winter Olympics offers a chance to see if Russia will live up to London’s standards of staging an incredible Games.”

beIN SPORTS broadcasts in the Middle East and North Africa (MENA), France, the United States, Indonesia, Hong Kong and the Philippines.

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Last Update: 14:22 KSA 17:22 - GMT 14:22
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