There was a different type of buzz at the Dubai headquarters of the Middle East Broadcasting Center (MBC) Group over the past few days.
We want to introduce the concept of sports entertainment to the Saudi viewer and to the whole region, we will raise standards and enhance the overall experienceSheikh Waleed al-Ibrahim
“We are in this for the long-haul”
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Questions regarding transparency
We are eyeing European football leagues that have no commitments at the stage. And there is nothing stopping us to bid for other leagues once their current broadcasting rights contracts expireSheikh Waleed al-Ibrahim