MBC Group announces the launch of MBC Studios

MBC Group CEO Sam Barnett (R) pictured with MBC Studios Managing Director Peter Smith.

MBC Group has announced the launch of MBC Studios, a brand-new subsidiary that is set to build on the expertise of the Group’s production assets: O3 Productions (MENA), AlSadaf (Saudi Arabia), and O3 Medya (Turkey).

MBC Studios will focus on MBC’s drive to increase premium film and television content production in the Middle East and North Africa (MENA) region and beyond.

With a significant increase in demand for non-English language TV content to be distributed to more global markets, MBC Studios has been born out of the wealth of the Group’s experience, specialty knowledge and excellent delivery track-record in producing first-rate content that’s culturally relevant, widely acclaimed, and enjoyed by audiences around the world.

The primary objective of MBC Studios is to increase focus on local and international film and TV drama series that would resonate with audiences in MENA. Due to the existence of an untapped story reservoir in Saudi Arabia and the rest of the Middle East across all genres of content, MBC Studios will take the initiative to produce the region’s most compelling stories for cinema, television and on-demand platforms.

Content produced will be marketed towards five continents.

MBC Group announces the launch of MBC Studios

MBC Group announces the launch of MBC Studios

Notably, this will contribute to the growth of the film and television industry in Saudi Arabia and the Middle East and North Africa, as well as help accelerate the recruitment of local Saudi and Middle-Eastern talent in various content industries, increasing capacity, sharpening skills and creating new jobs.

This launch is part of the Group’s five-year growth plan – a vision spearheaded by MBC Group Chairman Waleed Al-Ibrahim – to provide first-rate content tailored to Saudi, Middle Eastern and more audiences around the world.

Leading this new subsidiary is Peter Smith, who joined the Group as Managing Director, MBC Studios, earlier this month. A name well-known in international media, Smith has demonstrated a record of excellence in every business he has represented, bringing a wealth of international experience to his latest role. His previous roles include President of International Home Entertainment at Universal Pictures International; President of NBC Universal International; and CEO Scripted Business of Cineflix Productions Worldwide.

MBC Group announces the launch of MBC Studios

MBC Group announces the launch of MBC Studios

MBC Group CEO, Sam Barnett commented: “Content is the fuel that drives the success of both MBC television and Shahid.net, our VOD platform. Building on the Group’s successes in Drama, we are now expanding our ambition and widening our horizons yet further. I am delighted to welcome Peter Smith to MBC Group.”

On his part, Peter Smith stated: “I am delighted to join MBC Group and lead its new subsidiary, MBC Studios. I look forward to working under Mr. Barnett’s leadership and closely with some of the brightest colleagues in the industry.

“The future is certainly positive for MBC Studios especially in terms of leveraging the significant trend for non-English language television content to travel to more global markets.”

MBC Group will release more information about the specific projects undertaken by MBC Studios as they progress in the coming months.

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Last Update: 06:54 KSA 09:54 - GMT 06:54
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