A picture may speak a thousand words, but a single political image – like the mythical beauty of Helen of Troy – may well nigh launch a “thousand ships to war”. Thus, as a coinage ‘political branding’ may be of recent origin, derived from the textbooks of modern advertising and PR, but conceptually it has been practised by statesmen and demagogues for ages.
The half-naked fakir
A Red Shirt anti-government protester wearing a t-shirt with a piture of late revolutionary leader Che Guevera is detained by soldiers inside their camp in Bangkok on May 19, 2010. (AFP)