Barcelona’s Lionel Messi stars as Iron Man in new Avengers ad

Argentinian player Lionel Messi has taken on a new role as comic-book superhero Iron Man in advertisement.

In the advert, which is a promotion of both Korean electronics giant Samsung and the new Avengers movie, Messi has been physically turned into Iron Man.

It is not the first time the player has appeared in advertisements. Earlier this year, Messi took part in a commercial for Turkish Airlines.