Australian Open finalist Simona Halep signs new sponsorship deal

Monday, 12 February 2018

Australian Open finalist Simona Halep has signed a deal with Nike after playing without a sponsor in Melbourne. The second-ranked Romanian made the announcement Monday on her Facebook account. She posted a photo with the caption, “Just Do It. I just did it.” Halep wore a red unbranded dress in last month’s final, leading to some jokes on social media. She said she bought the dress online. Halep was also without a clothing sponsor when she won the Shenzhen Open earlier in ...

Speculation over Nike ad with Coutinho name on Barcelona shirt

Monday, 1 January 2018

Sports apparel manufacturers Nike have created a flurry of speculation around the future of Liverpool playmaker Philippe Coutinho after they appeared to use his name in an advertisement on their website to promote Barcelona apparel. The advertisement, which read “Philippe Coutinho is ready to light up Camp Nou”, was deleted shortly after it appeared and it was unclear if the advertisement was genuine or the website had been hacked, the BBC and other British media reported. The ...

Adidas expects big boost from soccer World Cup

Saturday, 2 December 2017

Adidas expects a big increase in sales of soccer jerseys from the 2018 World Cup in Russia helped by its sponsorship of three of the top teams, the German sportswear maker’s chief executive was quoted as saying on Saturday. “In football, we are the clear market leader worldwide and are sponsoring 11 teams at the World Cup next year,” Kasper Rorsted told the Rheinische Post newspaper in an interview. “Overall, I expect a big increase in Adidas jersey sales in 2018 ...

Nike to focus on ‘hottest-selling sneakers’ in style shakeup

Friday, 16 June 2017

Nike wants to be more nimble on its feet. The sneaker maker said on Thursday that it plans to focus on the hottest-selling sneakers, slash the number of styles it offers and sell more shoes directly to customers online as part of a restructuring in which it also will cut about 1,400 jobs. Nike said the moves will help it offer products to customers faster as it is facing increasing competition from smaller brands and premium labels. Another problem: The running and basketball shoes Nike is ...

Kipchoge just short of breaking 2-hour marathon record at Nike Breaking2 event

Saturday, 6 May 2017

Kenyan long distance runner Eliud Kipchoge missed out on becoming the first athlete to run a marathon in under two hours by 25 seconds. Kipchoge, 32, finished the race in 2:00.24 at a trial run in Italy's Monza Grand Prix circuit but due to the use of 20 in-out pacemakers, the time will not be recognized as a world record, meaning Dennis Kimetto's mark of 2:02.57 at the Berlin Marathon in 2014 is still the quickest. Global sporting company Nike is attempting to prove runners could run a marathon ...

McIlroy agrees new long-term deal with Nike

Monday, 3 April 2017

World number two Rory McIlroy has signed a long-term extension to his contract with Nike ahead of this week’s US Masters at Augusta National. “Looking forward to the next 10+ years as a @nike athlete,” the Northern Irishman said on his verified Twitter account. The world’s biggest sportswear maker said last August that it would stop selling golf equipment -- including clubs, golf balls and bags -- to focus on footwear, apparel with the familiar ...

Nike invites 12 creative designers from around the world

Tuesday, 21 March 2017

For the first time, Nike surprised their consumers by inviting 12 creative designers from around the world for a chance to plan and re-design Nikes Air max shoe for a future 2018 release. The RevolutionAirs designers will be working closely with Nikes team in their headquarters, which is located in the United States. The company has chosen Bunyamin Aydin, creative manager for Les Benjamin, to be the only designer from the Middle East, to be invited to take part of the vote forward campaign ...

Nike set to launch the ‘Pro Hijab’ for female Muslim athletes

Monday, 6 March 2017

Female Muslim athletes will finally have global representation for their athletic sportswear after Nike announced it is launching the Nike Pro Hijab. A source from Nike confirmed the recent viral video campaign that featured female Middle Eastern athletes entitled “What will they say about you?” was a precursor for the launch of the new Nike Pro Hijab line, which will go on sale in Spring 2018. “The Nike Pro Hijab may have been more than a year in the making, but its impetus ...

Nike honors Middle Eastern female athletes in bold campaign

Saturday, 18 February 2017

Sportswear company Nike is celebrating the achievements of Middle Eastern female athletes in a new campaign video that aims to challenge stereotypes attached to women and sports in the region. Tilted “What will they say about you?”, the short one-minute clip features Parkour Trainer Amal Mourad, Jordanian boxer Arifa Bseiso, Tunisian fencer Ines Boubakri, singer Balqees Fathi, and Emirati figure skater Zahra Lari. The video is narrated by rising Saudi artist Fatima Al-Banawi, who ...

Nike unveils its first self-lacing sneaker

Thursday, 17 March 2016

Nike Inc. has unveiled its first power-lacing sneaker — it allows users to make the fit looser or snugger on the fly by pressing buttons on the side of the shoe

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