Madonna has brought out some of the biggest fellow names in pop -- and two of her children -- in a new video she debuted Wednesday on the fledgling streaming service Tidal.
Beyonce, Katy Perry, Miley Cyrus and Kanye West all make cameo appearances in the video for “B****, I’m Madonna,” off her latest album “Rebel Heart.”
Madonna released the video initially on Tidal, where it will appear exclusively for one day before wider distribution.
But a number of users reported technical problems, saying that the video froze up when they first tried to watch.
“We apologize to all the fans excited to watch the B**** I'm Madonna video, we’re working on a fix,” said a Tidal message on Twitter before later reporting smoother streaming.
Tidal -- led by rap mogul Jay-Z with participation of Madonna and other stars -- has promoted exclusives in a bid to win subscribers.
But despite a splashy launch on March 30, Tidal trails more established players in the growing field of streaming, led by Spotify.
The video -- which also features hip-hop star Nicki Minaj, who collaborated on the song originally -- depicts a party atmosphere and was shot at the Standard High Line, a hotel in New York’s Meatpacking District known for its nightclub with a jacuzzi overlooking the city.
“B***h, I’m Madonna” also includes rare appearances by two of the Material Girl’s four children, 14-year-old Rocco and nine-year-old David.
“Rebel Heart,” Madonna’s 13th studio album, shows a growing hip-hop direction for the pop icon whose dance numbers and risque persona have made her one of music’s most successful artists since the 1980s.
Madonna, 56, will launch a global tour on September 9 in Montreal. Her 88-date “MDNA” tour in 2012 grossed more than $300 million and generated controversy as she raised her voice on stage on issues ranging from gay rights to the rise of Europe’s far right.