Fans of Burger King’s chicken fries may have the boy band One Direction and the website Buzzfeed to thank for the return of the skinny fried sticks.
At an event to hype a spicy version of the chicken fries coming out this week, Burger King said it decided to resurrect the fries last year after seeing the enthusiasm they generated on social media.
Eric Hirschhorn, chief marketing officer for Burger King North America, said the company noticed a spike in chicken fry mentions in January 2014 that was traced to a Buzzfeed post titled “35 Foods From Your Childhood That Are Extinct Now.”
One of the items on the list was chicken fries, which Burger King sold between 2005 and 2012.
A few months later, Hirschhorn says there was an even bigger surge when a One Direction member mentioned them. The company pointed to tweet by Liam Payne that reads, “I’m so fulllllll!!! Think I just ate my body weight in chicken fries and sides owwwwww.”
Burger King may have brought back chicken fries even without the social media encouragement