Earlier this month, Italian fashion house Dolce & Gabbana (D&G) announced that their Spring- 2016 collection would see a line of abayas. An advertisement campaign was also launched alongside to entice average Muslim women like me towards the products. Yet the campaign, the models, and all the beauty and lace that is featured in every abaya does not hide what I believe is the real reason behind this line – to capitalize on a religion. Muslims represent a fast growing market in a slowly declining industry.
D&G is hardly trying to play the role of a mediator in a society that has politicized Muslim women’s choice of clothing.Yara al-Wazir