I usually leave my old friends with a fixed date to take me away from work pressure whenever I visit the countries they live – although our chats always include talk about work.
Some see me in the café where they usually sit. Another one of my generous friends whom I visited years ago took me to his mother’s house and when I ate from the food which I found delicious and couldn’t stop eating from, this specific dish made by his mother – may God prolong her life – became a habit which I don’t hesitate accepting an invitation for. Sometimes I find myself telling him before the others that I am visiting so I guarantee my renewed old date.
Among these are a friend I don’t forget and who told me: “Close your eyes and place your finger anywhere on the menu of my favorite restaurant, and I bet that there’s nothing you won’t like!” He did this over and over again, and he was very confident. I ordered two plates and I found myself drowning in delight. Then it was time for dessert. There were only three options on the menu. I closed my eyes and wished that when I open them, I can taste all three. When we finished this strange dining experience, he said: “Do not thank me. You can do this with any friend on condition that you select a restaurant from the list of restaurants which are ‘worthy of a special trip.’”
I now confess to this latter friend that what he said to me cost me a lot later as first of all I spent my entire day looking into what he meant until I found it in the restaurants which have three Michelin stars. Ever since, I am like the truck drivers whom brothers Andre and Edouard relied on to collect data at the beginning of issuing their guide as they wrote in the first edition: “We cannot do anything without the help of drivers, and we can do everything with them.” These are the Michelin Brothers, the most famous tire manufacturers in the world.
At the time, there were only 3,000 cars in France, and the two brothers were thinking of a way to make roads more tempting for drivers so they relied on truck drivers as a credible source to evaluate restaurants in nearby roads and cities. The guide which made roads more tempting for drivers was free, until one of the brothers found a way to add a fourth leg to a table that’s missing a leg!
He swore that the guide will not be free anymore and he actually laid out a basic rule in the world of marketing: People do not respect what’s free. If you can sell your merchandise with loss, go ahead. Never, ever present it for free to others!
Who said only Arabs believe in conspiracy theories?!Turki Aldakhil