The month-long spending spree offers tax-free discounted shopping which encourages a boost in tourism.
Last year’s figures, estimated at 4.36 million visitors, were recorded by the event’s organizers – the Dubai Events and Promotions Establishment.
With sale signs on every clothing and furniture store as well as low prices on electronic gadgets, it is every shopper’s paradise.
Spenders also have the chance to win gold, cars, jewelry and other prizes during the festival across Dubai.
Shoppers and tourists can look forward to a wide variety of entertainment, musicals and fashion events, as well as outdoor activities and sports.