The 600-capacity venue will be located at Boulevard Jumeirah Emirates Towers, according to Fashion TV’s website.
The venture, Studio F, will be a professional fashion studio by day, with a range of classes, tutorials and events. As the sun sets, it becomes a restaurant until 11pm, and then turns into a bar.
In line with Dubai’s reputation for its VIP services, Studio F will be a VIP lounge with bottle table service and international DJs.
“I am very excited by the opportunity to bring Fashion TV’s after-dark energy to the Emirates in the form of Studio F,” Gulf News quoted Michel Adam, the station’s president, as saying.
“Dubai is the natural home of luxury, fashion and style, and it is fitting that Fashion TV has a new home here.”
Fashion TV is an international network dedicated to fashion news, shows, models and designers, broadcasting 24 hours a day.