Franca Sozzanni editor-in-chief at Vogue Italia was recently in Dubai to announce the Vogue Fashion Dubai Experience at The Dubai Mall, set to take place next October.
180 high street and haute couture brands will take part in the experience, with some designing exclusive pieces especially for the event.
The editor-in-chief for the highly acclaimed magazine will act as a mentor to 12 local designers by offering them insight to the latest trends in the fashion industry and will evaluate their pieces.
Sozzanni told Gulf News that “I met 12 designers today and three or four of them are very good. I see great potential for them to take their designs abroad. One of the designers that stood out for me was Mohammad Ashi of Ashi Studio — we featured him in our January issue. Toujouri by Lama Al Moattasem was also very good.”
“Dubai has the potential but is not regarded as a fashion capital in the world — yet it is heartening to see designers here not copying the work of others but rather displaying their creativity and tradition. They are authentic,” she added.
Sozzanni said that “We are looking to bring down some supermodels for the event. I will not say more. I also plan on asking some of the top designers, like Ricardo Tsici and Karl Lagerfeld, to come down to Dubai for this big fashion experience. We want it to be a very grand evening.”
Mohammad Al Abbar, chairman of Emaar Properties was also present at the announcement said that part of the proceeds will be donated towards the philanthropic organization Dubai Cares.
Sozzanni encouraged the designers she was mentoring to “Follow what you feel is right, do not please people. We compromise enough in our lives but you should not when your dream is so strong.”
She also advised Vogue readers in Dubai saying “Do not judge fashion, play with fashion. It’s a dream — be happy in this dream.”
It was also announced that the Vogue restaurant and Café will open in Dubai this May.