AC Milan is aiming to strengthen its presence in the Middle East by signing a partnership with Expo 2020 Dubai.
Milan announced the deal on Wednesday and said it is part of its continued push to promote the club in what it sees as “a key market.”
The Rossoneri have played several friendly matches in the region in the past and the club also has a long-standing partnership with Emirates.
Expo 2020 is set to be the largest event to be held in the Arab world, with nearly 200 countries setting up pavilions to showcase innovations and achievements. It was rescheduled for this year because of the coronavirus pandemic. The city of Milan hosted the last Expo, in 2015.
“As a club based in Milan, a city that hosted the most recent World Expo in 2015, we know that Expo 2020 is a special moment in history that sees the world comes together to unlock its potential,” said Casper Stylsvig, Milan’s chief revenue officer.
The club added that it will provide “unique content” with players for the Expo and “will bring its heritage and vision to promote the fundamental values of sport and inspire positive change through football.”
Seven-time European champion Milan is historically one of the most successfully clubs in the world. But it hasn’t won a major trophy in more than a decade. The Rossoneri finished second in Serie A last season, behind city rival Inter Milan.
Dubai Expo 2020: Everything you need to know about the UAE mega-event
Emirates Airlines offers Dubai-bound passengers free Expo 2020 day pass
What to see at Expo 2020 Dubai: Flash mobs, singing robots and self-driving cars
Saudi Arabia’s pavilion second largest at Expo 2020 Dubai, holds LEED certificationWith an area of 13,059 sq meters, Saudi Arabia’s pavilion, which holds LEED Platinum certification, will be the second largest at Expo 2020 Dubai, the ... Gulf
UAE’s KhalifaSat captures unique photo of Expo 2020 in DubaiThe United Arab Emirates KhalifaSat satellite captured a never-before-seen photo of the Expo 2020 site, one month before the long-awaited opening in ... Art and culture
What to see at Expo 2020 Dubai: Flash mobs, singing robots and self-driving carsWith less than two months to go, the finishing touches are being applied to the groundbreaking Expo 2020 Dubai site as the United Arab Emirates ... Gulf
Expo 2020 Dubai: The architectural wonders of Middle East pavilionsWorld Expos are synonymous with the most innovative and creative architectural designs, with some of the best talent behind the eye-catching and ... Gulf
Emirates Airlines offers Dubai-bound passengers free Expo 2020 day passDubai-based carrier Emirates Airlines announced that it is offering complementary day passes to Expo 2020 for travelers arriving in Dubai between ... Gulf
Dubai Expo 2020: Everything you need to know about the UAE mega-eventOriginally scheduled to take place in 2020, the World Expo is set to be held in Dubai later this year, showcasing innovations from around in the world ... Features
Expo 2020’s Public Art Program reveals first permanent piece by Kuwaiti sculptorDubai’s Expo 2020 Public Art Program has unveiled its first permanent piece by Senegal-born Kuwaiti artist Monira al-Qadiri, state news agency WAM ... Art and culture