Supermodel Tyra Banks chooses UAE capital for ice cream brand's global expansion

Published: Updated:

Supermodel-turned-entrepreneur Tyra Banks has chosen the UAE capital as the first international market outside the US for her global ice cream brand, Smize Cream.

Speaking to the Access Granted talk series, the US businesswoman and American television personality said she was inspired by the UAE's achievements over the past 50 years, state news agency WAM reported Thursday.

For all the latest headlines follow our Google News channel online or via the app.

“It has evolved from the sand to the Moon. The country’s beauty and warmth touch me. Also, its progress on female empowerment,” she said.

The Access Granted talk series is an initiative powered by the Abu Dhabi Investment Office (ADIO) and Maven Global to help US companies led by women and minority entrepreneurs to expand in Abu Dhabi and serve as a gateway for the wider Middle East market.

The program is part of the emirate's strategy to attract global companies to set up their regional bases in Abu Dhabi.

Banks said she is thrilled to share the scoop on the opportunities and challenges that exist for women in business and technology and how she plans to incorporate Web3 into her business model.

Read more:

Amber Heard ends testimony asking Johnny Depp to ‘leave me alone’

Pop star Shakira loses appeal to avoid trial in Spanish tax fraud case

British model Kate Moss says Johnny Depp never threw her down any stairs

Top Content Trending