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Here’s why billboards of Egypt’s hottest men are all over Cairo

Published: Updated:

Being stuck in Cairo’s traffic got a whole lot more fabulous this month, thanks to billboards of a local fashion retailer featuring Egypt’s finest male celebrities across the capital.

The billboards - advertising men's clothing - featured leading Egyptian male celebrities, including two actors and two athletes.

Social media users went crazy over the campaign which picked actors Asser Yassin and Ahmed Hatem, along with athletes Ramy Ashour and Aly Mazhar to lead the brand’s new menswear collection.