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Michael Jackson’s ‘A Place With No Name’ first to get Twitter premiere

Jackson became the first artist to ever premiere a music video on micro-blogging site, Twitter.

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Five years after his death, Michael Jackson is still making history. Last night, he became the first artist ever to premiere a music video on micro-blogging site Twitter.

The late singer’s Estate and label, Epic Records, opted to hit social media directly with his latest single “A Place With No Name” from his posthumous album XSCAPE.

The video premiered on Twitter and was simultaneously broadcasted in Times Square in New York. The exclusive footage was previewed before its release on tonight’s episode of So You Think You Can Dance, which was Jackson-themed.

It was directed by Samuel Bayer, who has directed videos for Nirvana and the Rolling Stones, and serves as an homage to Jackson’s 1991 video for “In The Closet” and features outtakes and repurposed footage from that video.