Pac-Man gaming zone opens in Abu Dhabi
Calling all Pac-Man fans, a new Pac-Man Zone has opened in a mall in Abu Dhabi
Calling all Pac-Man fans, a new Pac-Man Zone has opened in a mall in Abu Dhabi following a franchise agreement signed by Saudi Arabia’s Al Hokair Group.
The Al Hokair Group operates the Sparky’s chain of “family entertainment centres” with Japan’s Bandai Namco.
According to the Gulf News, dedicated zones within select Sparky’s facilities are to be created.
“It’s not for nothing that Pac-Man was still recognised the ‘most recognised video game character’ by Guinness World Record as recently as 2010,” said Thej John Roy, Regional Manager for Sales and Marketing at Al Hokair Group’s entertainment division, according to Gulf News. “Bandai Namco has over the years retained the fan base for the character through entertainment zones, through skills-heavy arcade-based video games.
“We felt the time was ripe to bring the character and the zone into the region.”
Family entertainment centers have become highly contested battlegrounds for sales, the newspaper said.
“The need is to create destinations that are highly theme-sensitive, this way an operator can hope to pull in not just the young but other members of a family unit,” said Roy. “Everything depends on the numbers of hours that an individual spends at a facility — for the operator the challenge is to keep updating in the hope the number of hours will get longer.”