Apple inks content deal with Spielberg, NBCUniversal

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Apple Inc has signed a content deal with Steven Spielberg’s Amblin Television and Comcast Corp’s NBCUniversal television production business, the Wall Street Journal reported.

The deal involves a 10 episode reboot of “Amazing Stories,” a science fiction and horror anthology series that ran on NBC in the 1980s and was created by Spielberg, the WSJ reported, citing people familiar with the matter.

The budget for the series will be more than $5 million an episode, the WSJ reported, citing an executive involved in the project.

Apple has been looking to create its own original video content, diving deeper into a field crowded by Hollywood studios and online streaming service providers such as Netflix Inc and Inc’s Prime Video.

Apple, Amblin and Comcast did not immediately respond to requests for comments.

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