Emaar Entertainment, the leisure and entertainment subsidiary of Emaar Properties, announced, on Wednesday, a first-of-its-kind attraction – VR Park.
The new attraction is set to transform the virtual reality entertainment landscape, providing an unprecedented breadth of games, rides and experiences to suit all ages.
Due to open in the first half of 2018 in The Dubai Mall, the new VR Park is set to mark the future of entertainment in the region, bringing together some of the world’s best Virtual Reality developers to deliver an unprecedented and awe-inspiring leisure and entertainment experience.
Combining Augmented Reality, Virtual Reality and experiential attractions, VR Park is designed to blur the lines between perception and reality through game-changing experiences, immersive rides, educational journeys and interactive games m, besides a rollercoaster ride.
Set across two levels of the mall and focusing on the concept of ‘Shared Escapism’, many of the attractions offer a multi-player experience – allowing visitors to interact with one another and live the experience with family and friends.
Emaar continues to redefine the future of entertainment with the addition of VR Park to Emaar Entertainment’s portfolio of leading Lifestyle & Entertainment destinations following Reel Cinema’s 2017 launch of the region’s first cinematic digital customer journey, and subsequent new Dine-In Cinema concept launching in 2018.