Dubai international Film festival announced, on Wednesday, that its coming 15th session will take place in 2019, and every two years.
The organizers of the annual reputed regional film festival held in the UAE’s city of Dubai, said on their official Facebook page that they are adopting a new approach in the light of the rapid changes in the film industry.
The statement said: “The industry is changing fast, and so are we. The organizers of Dubai International Film Festival (DIFF) will be adopting a new approach to support the continued growth and evolution of the film and content industries, with the 15th edition of the festival confirmed to be hosted in Dubai in 2019. We will announce the final dates, details and the new program as soon as confirmed.”
The strategic shift aims to embrace the significant changes taking place in the region’s creative and entertainment landscape, according to a statement from Dubai Media Office.
Jamal Al Sharif, Chairman Dubai Film and TV Commission commented: “DIFF has established Dubai as a world-class destination in the film and content industry. It serves as a platform to promote cultural understanding between the region and the world, as well as the development of the local and regional film industry, giving the opportunity to many ambitious film makers to shine.
“With the vast changes taking place both in the regional and global movie-making and content industry, we äre seeking to redefine the Dubai International Film Festival’s approach towards nurturing growth, creativity and talent. Innovative new approaches and technologies are transforming the distribution of content and the craft of movie-making. As a forward-thinking player in the global film industry, DIFF seeks to embrace the future of the industry through this strategic shift," he said.
Al-Sharif added: “The Festival will continue its significant contribution to the development of the industry, as we look forward to celebrating with the public, film lovers and industry professionals in 2019. We will announce the final dates, details and the new program as soon as confirmed.”
Dubai International Film Festival has celebrated the magic of cinema over the past 14 years, with almost 2,000 screenings including 500 films from the Arab world, helped more than 300 films from the region reach completion, facilitated funding and partnership for a further 140, supported more than 200 talented Arab filmmakers through the Festival’s Muhr Awards, and driven tourism across the city.