South Korea-based CJ 4DPLEX has signed a new partnership with Cinemacity to open three locations in Saudi Arabia’s capital city, Riyadh, and other major Saudi cities by the end of 2018, according to Variety.
Al-Qasr Mall will be the first CJ 4DPLEX multiplex in Riyadh, featuring 19 screens. Cinemacity’s parent company, Xclusive Cinemas SAL Holding, says it will operate 116 screens by the end of 2018 in five countries including Jordan, Lebanon, Syria, the UAE, and Saudi Arabia.
4DX is like 3D on steroids. It’s an interactive experience, one in which audiences’ seats move along with the on-screen action — auditoriums have a variety of synchronized special effects, such as rain, wind, fog, and various scents, according to the report.