VOX Cinemas officially opens four-screen multiplex in Saudi Arabia’s Riyadh Park
VOX Cinemas, owned by Dubai's Majid Al Futtaim, opened their a four-screen multiplex theater in Riyadh on Monday marking the second cinema theatre space to open in Saudi Arabia in as many weeks.
VOX Cinemas is the MENA region’s largest cinema operator and received a license to operate cinemas in Saudi Arabia.
The Kingdom has ended a nearly 40-year ban on commercial cinemas, which were shuttered in the early1980s but are returning through a modernizing drive by the reform-minded Crown Prince Muhammad Bin Salman, deputy premier and minister of defense.
The first theater — operated by AMC Entertainment Holdings — launched weeks earlier, with public viewings expected to start on Friday. The authorities plan to set up around 350 cinemas with over 2,500 screens by 2030, which they hope will attract nearly $1 billion in annual ticket sales.
VOX said in a statement it was investing SR2 billion ($533 million) in Saudi Arabia to open 600 screens in the next five years, starting at Riyadh Park Mall which will host the Kingdom's first IMAX screen.