Turki al-Sheikh: From cultural activism to head of Saudi Entertainment Authority

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Saudi King Salman bin Abdulaziz issued a number of royal decrees on Thursday evening, including orders to reshuffle the council of ministers. One such appointment was of former president of Sports Authority, Turki al-Sheikh, who has now been appointed as Chairman of General Entertainment Authority.

Al-Sheikh is known for his cultural activism across the Middle East. He also gained experience in reshaping committees and entire organizations through relaunching sports in the kingdom.


The Saudi General Authority for Entertainment (GEA) was established on May 7, 2016 and aims to nurture entertainment in all its forms, while also seeking to safeguard precious cultural heritage.

Its objectives are aligned with Vision 2030, which emphasizes on entertainment sector as crucial for diversification of the Saudi economy and providing Saudi cities tyhe capability to compete with international destinations.

Two years and a half after it was established, the Entertainment Authority now hopes to enrich the entertainment experience in the kingdom.

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