Music streaming giant Spotify announced Tuesday it was launching its service in Russia and 12 other countries around Eastern Europe.
Spotify would become available to users immediately, according to a statement, which added that the Swedish streaming service was now accessible in 92 markets.
In addition to Russia, Spotify was rolling out in Albania, Belarus, Bosnia-Herzegovina, Croatia, Kazakhstan, Kosovo, Moldova, Montenegro, North Macedonia, Serbia, Slovenia and Ukraine.
“Launching in these 13 markets is an important moment in Spotify’s journey, especially as we welcome fans and artists in growing music markets like Russia, where streaming is being widely adopted,” Gustav Gyllenhammar, VP for Markets and Subscriber Growth, said in a statement.
Spotify said Russia is the 17th largest market for streaming, and is growing at a pace that would see it reach number 10 by 2030.
Spotify has been relatively unaffected by the COVID-19 pandemic and even returned to profit in the first quarter of 2020.
In late April the music platform reported 286 million active users, of which 130 million were paying subscribers.
Coronavirus: Spotify launches COVID-19 Music Relief in MENA for musiciansSpotify announced it was launching its Spotify COVID-19 Music Relief project in the Middle East and North Africa (MENA) region on Wednesday in ... Coronavirus
Video streaming service Shahid partners with Disney, Fox, SpotifyShahid, a video streaming and TV catch-up service in the Middle East and North Africa region announced partnerships with Disney, Fox, and Spotify for ... Digital
Spotify says will skip political ads in 2020Online music giant Spotify said Friday it would suspend political advertising in early 2020, becoming the latest digital giant to act on concerns over ... Digital