Amazon.com’s Prime Video will co-produce a Bollywood film, it said on Friday, marking the streaming giant’s foray into film production in India.
The south Asian nation is one of Amazon’s fastest growing Prime Video markets, where founder Jeff Bezos has said it is doing better than anywhere else in the world.
For all the latest headlines follow our Google News channel online or via the app.
Amazon Prime Video and two studios will produce “Ram Setu,” a film starring actor Akshay Kumar, it said in a statement, without mentioning a release date.
“We are delighted to further take a step into co-producing by collaborating with a film that highlights our Indian heritage,” said Vijay Subramanium, the head of content at Amazon Prime Video India.
The film’s title is the Hindi name for ‘Adam’s Bridge’, a chain of limestone shoals linking the southern state of Tamil Nadu to the neighboring island nation of Sri Lanka.
Indian mythology holds that the bridge was built by an army led by the Hindu god-king Rama.
In India, Amazon’s Prime loyalty program, which offers free delivery, early access to deals during sales and free music and video streaming, costs 999 rupees ($13.77) a year.
Despite its promise, India is also a market in which Amazon recently had to issue a rare public apology for hurting religious sentiment over some scenes in its original TV series, “Tandav.”
That controversy has put Bollywood, Amazon Prime Video and rivals such as Netflix on edge, prompting closer scrutiny of scripts for possible offence to religious sentiment in a key growth market.
Amazon takes down products with Hindu symbols after major India backlashAmazon.com Inc said on Tuesday it had taken down listings of products such as briefs and doormats with Hindu sacred symbols, which were being sold on ... World News
Amazon rolling out food delivery services in India, challenging Swiggy, ZomatoAmazon.com Inc is rolling out services to deliver food in India, pitting it against established players Swiggy and Zomato in a market thathas seen ... Technology
Amazon doormats, flip flops land e-commerce giant into trouble in India“At no time did we intend or mean to offend Indian sentiments,” country manager for Amazon India, wrote Variety