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UAE beauty boom sees $300 a year spent on cosmetics

Published: Updated:

UAE residents spent $300 on beauty and cosmetic products alone last year, according to a report by Market research firm Euromonitor International, quoted by the UAE based 7Days on Tuesday.

Euromonitor International has forecasted that the figure will rise by 13 percent per person by 2017.
Hair care products and skin whitening creams are the most in-demand products encouraging the beauty boom in the UAE.

While many of the most popular products are marketed towards women, spending by men on personal care products is also on the rise, organizers of Beautyworld Middle East 2013, a personal care industry showcase scheduled to take place next month, said on Tuesday.

Euromonitor International asserts that men in the UAE are setting a precedent for spending on their hair care.
The firm’s Middle East research manager, Sana Toukan, said that the male premium hair care market saw 25 per cent growth last year. She noted that male beauty products were gaining in popularity due partly to the introduction of specialized products.

“Before multinational companies were investing in moisturizing creams with skin whitening features but now you see more toners and anti-ageing creams with these features too,” said Toukan

Despite the influx of international big brand names, traditional goods are still popular in some Gulf states, according to the research report.

Arabian oud, a traditional fragrance, boasts higher sales than any designer aftershave in Saudi Arabia, Euromonitor found.