‘Shop of Ideas’ promises e-commerce experience in Saudi

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A creative e-commerce platform is set to launch in Jeddah offering Saudis a wide variety of domestic and fashion products online.

Dokkan Afkar – which can be read in English as the ‘shop of ideas’— is a project launched in Saudi Arabia to encourage online shopping and promote its local products.

“The idea of the project is bigger than just an e-commerce platform. We would like to help the community to create its own products and introduce them in the market,” Ammar Waganah, CEO of DokkanAfkar.com, told the Saudi Gazette.

Although their website is still under construction, Dokkan Afkar managed to grab 4,000 “likes” on its Facebook page in two weeks only, the Saudi Gazette reported.

The project will be launched over three stages, Waganah told the Saudi Gazette.

At first, Dokkan Afkar will “outsource creative products from different suppliers in Europe and the US and also invite Saudi businesses to market innovative products which will be sold on their website.”

The second phase will involve the creation of “incubators communities,” which are support programs working to “accelerate the successful development of entrepreneurial companies.” This phase will also include competitions for people “to pitch in their ideas and partner with financial institutes to finance and execute the top rated ideas,” the newspaper said.

The third and last stage will feature talk show videos and articles about innovative products on Dokkan Afkar’s official website.

“Our studies show that people are becoming more Web-oriented. They make online purchases from international websites and would like a trustworthy e-commerce website in Saudi Arabia and that is what our project is all about,” Waganah told the newspaper.

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