Victoria’s Secret amends controversial ‘Perfect Body’ advert
The underwear brand’s new campaign will now feature the slogan “A body for everybody
U.S.-based lingerie giant Victoria’s Secret amended its controversial “Perfect Body” ad this week following mounting criticism.
The original ad had sparked controversy as it featured a row of petite models in their underwear with the text “The Perfect ‘Body’ Perfect Fit, Perfect Comfort, Perfectly Soft” on top.
Instead, the underwear brand’s new campaign will now feature the slogan “A body for everybody.
Frances Black
“This is amazing news!” the creators of the petition against the ad that has garnered 27,000-plus signatures said.
The petition was kicked off by Frances Black, a 22-year-old university student, along with fellow students Gabriella Kountourides and Laura Ferris.
“However the campaign is NOT over! We still want them to change all of the posters in their stores, apologise and pledge to not use such harmful marketing in the future,” she wrote.
Commenters said the original advert pushed an unrealistic body image onto young girls – although the ad’s supporters say that the original is only a play on words with the popular “Body” line of bras.
Also Read
-
Dead baby found in Victoria’s Secret shopping bag ruled homicide
A dead baby was discovered in his teen mother’s Victoria Secret shopping bag last year Variety -
Gisele Bundchen is world’s highest paid model, Forbes reports
The 34-year-old mother of two outpaced Victoria’s Secret model Doutzen Kroes with earnings of $8 million before taxes and fees Variety -
Victoria’s Secret sparks anger over ‘Perfect Body’ advert
The advert features a row of petite models in their underwear Fashion and beauty -
Bedazzled! Lebanese jewelers make $2 mln bras for Victoria’s Secret
Each lingerie set contains 16,000 perfect gems and is accompanied by 18-karat-gold-strung jeweled body pieces Variety
