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Kim Kardashian, Kanye West chosen as new faces of Balmain

Balmain’s spring/summer 2015 menswear campaign titled “Army of Lovers” features the couple in a variety of steamy poses

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Reality star Kim Kardashian and her hip hop husband Kanye West have been unveiled as the faces of fashion house Balmain’s latest ad campaign.

Balmain’s spring/summer 2015 menswear campaign titled “Army of Lovers” features the couple in a variety of steamy poses.

Photographed by Mario Sorrenti, the photos show Kardashian grabbing West’s face and pulling him in for a kiss and the two posing with a black car in another snap.

Balmain’s Creative Director Olivier Rousteing said: “For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends... It is an honor to have them in this Balmain campaign. Together, they represent love, beauty and diversity - they are the new modernity.

“This is more than a campaign, it expresses something beyond clothes – it is a celebration of love and friendship. This is a new statement for Balmain.”