Thousands expected to attend major menswear show in Florence

One of the world’s largest trade shows for menswear will be hosted in the Italian city of Florence next month.

The bi-annual Pitti Immagine Uomo 88, that attracts people from around the world, is a platform for men’s fashion and lifestyle trends.

The show explores all areas of fashion from the luxurious to crossing the conformities of gender specific clothing - as well as modern interpretations of more conventional clothing such as sportswear.

Nearly half of those attending will represent 1150 brands from more than 30 countries.

The world’s leading department stores and smaller boutique retailers will also be at the event, which at its last show previously received more than 30,000 people.

The festival’s theme will be ‘That’s Pitticolor!’ aimed - as the name suggests - at color.

Agostino Poletto, deputy general manager of Pitti Immagine said: “It will be about color and colors, the colors we are steeped in, the colors that surround us, the colors that we wear, that are inside us and before our eyes.”

The show is expected to see the launch of a number of new projects, concepts, and designs in men’s fashion - as well as being used as a launch pad for new designers.

The show runs from the June 16 to 19, 2015.