Fashion ad banned in UK after model deemed ‘unhealthily’ thin
An advert for high-end French fashion house Yves Saint Laurent was banned in the UK after it was deemed that the featured model was “unhealthily underweight”
An advert for high-end French fashion house Yves Saint Laurent was banned in the UK after it was deemed that the featured model was “unhealthily underweight.”
The print ad, which ran in Elle magazine, featured a young woman lying on the floor wearing a short black dress, leather jacket and platform shoes.
The Advertising Standards Authority (ASA), said on Wednesday that it had “considered that the model’s pose and the particular lighting effect in the ad drew particular focus to the model’s chest, where her rib cage was visible and appeared prominent, and to her legs, where her thighs and knees appeared a similar width, and which looked very thin, particularly in light of her positioning and the contrast between the narrowness of her legs and her platform shoes.
“We therefore considered that the model appeared unhealthily underweight in the image and concluded that the ad was irresponsible.”
Beat, a UK-based charity which supports those affected by eating disorders, said it was pleased that the ASA was “taking action to uphold their responsibility for the social impact of adverts.”
“The constant portrayal of a very slender look as the only aspirational ideal for young people needs to be challenged if a generation are to grow up with a robust sense of their self-worth,” a Beat representative told the website of U.S. news channel CNBC by email.