It was only a matter of time before it arrived here. Following the hugely successful Istanbul Modest Fashion Week in 2016, followed by London Modest Fashion Week last April, Dubai Modest Fashion Week (DMFW) finally made its debut this month – although it actually took place over two days at the Burj Park, and not across a whole week as the name suggests.
Attended by hundreds of influencers, emerging and established brands and buyers, the event showcased a number of collections by rising and established designers, including those introducing their first modest fashion lines.
In case you didn’t know already, modest fashion is big business, and only set to become bigger. According to businessoffashion.com, Muslim consumer spending is expected to reach $368 billion by 2021, of which modest fashion will account for 18 percent. That’s around $66 billion.
So, these ladies are definitely part of a new movement in fashion. We take a look at the 10 best looks from DMFW 2017.
1. FIT FOR A KING (LIMAA)
Our first look of DMFW 2017 comes courtesy of Rasit Bagzibagli who opened the entire event with none other than hijabi star model Halima Aden.
Marking the Turkish designers first foray into modest fashion, the 32-year-old showcased a number of dresses, including this white number that Halima took to the runway in.
2. FROM DAY TO NIGHT
A favourite with e-commerce modest fashion site, Modanisa customers, Turkish label Selma Sari offers elegance and comfort in both casual styles and eveningwear.
Some of her looks were modelled by Turkish supermodel Tulin Sahin.
3. BLACK AND BEIGE
Attendees also brought their A-game to DMFW.
US fashion, travel and lifestyle blogger With Love, Leena looked gorgeous in this abaya and dress combo by Omani designer Amal Al Raisi.
"I felt like a sheika [sic]," she posted.
4. GORGEOUS GREEN
UAE-based beauty and fashion creator, Soha brought plenty of style to DMFW wearing an outfit by the Estonian label Lilli Jahilo.
The green hue is everything.
5. MERMAID VIBES
Because who doesn’t want to become Ariel for a day?
This look is by the contemporary ready-to-wear Malaysian label Aere, founded by social media’s Raja Nadia Sabrina.
The label is super popular in Malaysia, Australia, Singapore, Brunei, Indonesia and London. No doubt Sabrina’s won some UAE fans after this appearance.
6. FUN AND FLOWY
Sisi Bolatini makes it look so easy. The Dutch blogger was caught on camera wearing a stunning cream dress by the UAE's very own Bambah Boutique.
The accessories complete the look perfectly.
7. FRINGE BINGE
Samah Shublaq’s show featured plenty of fringe, and we couldn’t get enough.
The Palestinian, Dubai-based designer focused on trousers and dresses that shimmied and swayed, our favourite being this top-and-trouser combo paired with an abaya.
8. POWER SUIT(ED)
Managing to sneak in a snap with Halima is UAE designer Rabia Z, who looked ready for business at the event.
It just proves that suits needn't be boring.
9. HOT ON THE HIGH STREET
Proving that modest fashion is for all, Canadian streetwear brand Yours Truly showcased a collection, which no doubt plenty of the region’s teens will be queuing up to buy.
Totally jealous that we didn’t have cool brands when we were young!
10. FRESH AND FABULOUS
And finally, our top look of DMFW 2017 has to go to UK model Mariah Idrissi who had EVERYONE snapping her at the event.
Wearing this during Day One, Mariah gave a masterclass in street style. Those gold culottes, that jacket... and those shoes! We want it all.