French fashion house Dior on Saturday held its first show at Egypt’s ancient Giza pyramids, presenting its 2023 fall men’s collection in the shadow of the millennia-old tombs.
Dwarfed by the vast Giza necropolis -- their imposing ridges illuminated by white light for the show -- models showcased the collection titled “Celestial.”
Saturday’s show was the second by a European fashion house to use Ancient Egyptian heritage sites as a backdrop this year.
In October, Italian designer Stefano Ricci showcased his most recent collection at the Temple of Hatshepsut in Luxor.
Egypt’s Giza necropolis, just west of the capital Cairo, has in recent years played host to ever-grander events, including pop concerts and contemporary art exhibitions, as the
North African country seeks to project a revitalized image to draw in new tourism and business.
Media entrepreneur Amy Mowafi said events like Dior’s “put Egypt on the map as a new hub for creativity and design” where creators can draw on “seven thousand years of inspiration.”
Gucci creative director Alessandro Michele leaves fashion labelAlessandro Michele, the creative director who turned Gucci into a hit brand with younger generations, is leaving the Italian label.Kering SA, which ... Fashion and beauty
Fashion brand Louis Vuitton picks Shanghai for first furniture and homewares storeLouis Vuitton on Friday announced plans to open a dedicated furniture and homewares store in Shanghai, a world first for the French luxury brand as it ... Business
Dior channels ancient Greece for 2022 Cruise collectionFrench fashion house Dior on Thursday returned to live audience shows with a firework-punctuated presentation of its 2022 Cruise collection in Athens ... Fashion and beauty