VIDEO: Hard-hitting new advert urges UK smokers to quit

Mostapha Zarou
Mostapha Zarou - London correspondent, Al Arabiya English
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New anti-smoking ad shows cancer-causing chemicals flooding major organs within seconds. In the advert, gruesome footage shows a man’s veins filling up with tar as he is smoking. This new campaign aims to highlight how smoking harms the body beyond the lungs and heart and hopefully encourages the UK’s seven million smokers to quit in 2018.

Martin Dockrell, head of tobacco control at public health England said in January there is a surge of smoker needing to quit and. The campaign, he added give the reason why to kick the habit.

More than 4,000 chemicals are released into the body with each cigarette smoked, including more than 70 known substances causing cancer.

Research has shown that those who smoke 20 or more cigarettes a day are twice as likely to develop kidney cancer as a non-smoker.

Other cancers associated with smoking include cancers of the pancreas, mouth and lung.

The high level of carbon monoxide associated with smoking decreases the ability of the blood to carry oxygen, putting a strain on the heart. It is also linked to an increased risk of blood clots and coronary heart disease.

Dockrell, who was a smoker himself, knows too well how hard it is to stop the habit.

“Anybody who has ever tried to quit smoking he will tell you, it is not always that easy. Sometimes you have to try again and again” he said, adding that “the important thing is never to give up on giving up, if you are using the best support, medicinal and professional behavioral support them you have got 1 in 4 chance quitting successfully”

But giving up smoking would see the blood improve, and the body gets rid of the harmful poisons which cause major damage to organs.

Smoking continues to be the major preventable cause of premature death and disease in England with 80,000 deaths a year and costing the National Health Service an estimated £2.7 billion each year.
Since 2006 the NHS launched different campaigns to remind smokers why they need and want to stop and directing them to the available support to maximize their chances of quitting successfully.

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