Egypt tourism ad campaign launches in New York
Large advertisements titled “The New Egypt” have appeared in Times Square
Pictures of Egypt’s iconic landmarks are appearing on the streets of New York as part of a new campaign to boost tourism, Egyptian newspaper Youm 7 reported Tuesday.
Large advertisements titled “The New Egypt” have appeared on the Nasdaq building in Times Square, accompanied with the message: “Peace, Prosperity and Growth.”
They have also been seen on buses and in the subway, the newspaper added.
The campaign, which Youm 7 said is funded by an Egyptian businessman, coincides with President Abdel Fattah al-Sisi’s visit to New York this week to attend a U.N. meeting.
Crisis-hit Egypt has been struggling to revive its tourism revenues, which have dropped to a mere 5% of what they were before the 2011 uprising against then-President Hosni Mubarak.
The Tourism Ministry has launched similar campaigns in other countries.