Philippines promotes ‘Kids Go Free’ campaign at Riyadh fair
The Philippines Department of Tourism is currently on a visit to Saudi Arabia
The Philippines Department of Tourism is currently on a visit to Saudi Arabia in a bid to attract family travelers from the kingdom, after visitors from Saudi Arabia increased 11.5 percent in 2014.
The visit coincides with the department’s participation at the Riyadh Travel Fair which is being held from April 14 – 17 in Riyadh.
Verna Buensuceso, officer-in-charge at the Market Development Group fo the Philippines Department of Tourism said: “The Riyadh Travel Fair proves an excellent platform for Philippine tourism leaders to meet with Saudi travel industry professionals and the general public to highlight the attractions, fun, special events and value-added campaigns designed exclusively for Middle Eastern visitors,” according to a press release.
Buensuceso added: “With a year-long special calendar of events planned as part of the Visit Philippines Year 2015 celebrations, there is absolutely no better time to visit than now!”
In addition to participating in the Riyadh Travel Fair, the Philippines Tourism delegation will also be visiting Dammam to conduct a series of presentations and meetings with leading travel agencies.
One facet of the campaign is the “Kids Go Free Campaign 2015” which was designed exclusively for both national and expatriate families living in the Gulf. The package provides two children per family under the age of 11 with an array of activities, food, accommodation and other experiences all on a complimentary basis.
A total of 76,163 visitors from the GCC visited the Philippines in 2014, resulting in a 10 percent increase compared to 2013 figures. Amongst those, the number from Saudi Arabia was the highest at 43,483 travelers, which was an increase of 11.5 percent compared to the year before. Visitors from the United Arab Emirates were the next highest, followed by visitors from Kuwait.