Emirates looks to score $33m Real Madrid shirt deal, Spanish media report

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Dubai’s Emirates Airline plans to extend its links with Real Madrid football club with a shirt-sponsorship deal worth $33 million a year, according to a Spanish newspaper.

The carrier is set to sign a four-year deal with the club on April 30, according to Marca.

It will cost the airline around €25 million ($33 million) a year for the rights to use its logo on Real Madrid players’ shirts, it was reported.

“The deal with the airline, which is for the next four seasons, will earn the club between €24 million and €26 million per year,” the newspaper said.

Emirates already has a sponsorship deal with the club, including branding at the Santiago Bernabeu Stadium and Real Madrid City, as well as promotional and hospitality rights worldwide.

But it is now looking to extend its ties with the club, on top of existing deals with high-profile teams like Arsenal FC, AC Milan, Paris Saint-Germain and Hamburger SV.

The club’s current shirt sponsor, Bwin, will “continue [its] deals with the club but will have secondary-sponsor status,” Marca reported.

Executives from Emirates declined to comment or did not respond to enquiries from Al Arabiya.

“We do not comment on rumors or speculation,” a spokeswoman said.

Emirates continues to grow its international sponsorships. The airline in February signed a five-year partnership with Formula One motor racing said to be worth millions of dollars.

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