Parliamentary hopefuls in Kuwait have turned to Facebook and Twitter as a quick way to win votes, with the surprise call for an early election leaving little time for traditional campaigning.
Candidates have rushed to hire social media teams as an efficient way to reach voters ahead of the snap election, sources close to the candidates told Al Arabiya.
Some have hired bloggers and editorial teams to create Facebook pages and Twitter accounts, the sources said.
Candidates are said to have paid up to 10,000 Kuwaiti dinars ($35,000) to hire ‘tweeps’, with Twitter seen as a favorite platform to promote political campaigns.
The microblogging site has become more influential and effective than advertisements in daily newspapers, Rakan al-Fahd, one of the hired tweeps, told Al Arabiya.
The circulation of daily Kuwaiti newspapers does not exceed 50,000, while the most popular Twitter accounts can have over 500,000 followers, al-Fahd said.