Britain’s The Sun newspaper sparked a media frenzy on Friday after sending Prince William and Kate Middleton lookalikes to the London hospital where Kate is expected to deliver her baby.
A heavily pregnant lookalike was met with cameramen and crowd of onlookers, eagerly awaiting the birth of the royal baby, as the pair turn up at the hospital.
“Excited journalists from around the world scrambled to attention thinking they were watching Kate entering the hospital," The Sun reported.
But then the pair turned round to reveal T-shirts bearing the slogan "No1 for Royal Baby news,” seemingly part of a promotion for the newspaper's livestream of the hospital's entrance.
The stunt was filmed and streamed live on the feed, the newspaper’s “royal baby monitor,” which is set up outside St. Mary’s Hospital.
Camera crews, journalists and photographers have been staking out St Mary's since the beginning of the month after royal officials revealed Kate would have her baby there. The baby is expected any day now.