#BringBackOurBoys: Sara Netanyahu joins Michelle Obama on the hashtag trend

U.S. First Lady Michelle Obama is already famous but recently she reaped more media attention at least in the digital world when she was photographed holding a sign that reads #bringbackourgirls, part of a global campaign to rescue 276 Nigerian school girls who were kidnapped by Islamist militant group Boko Haram last month.

However, the first lady is not alone in her unorthodox method of communicating a message.

As the Israeli forces continued on Friday their search for three Israeli teenagers missing for more than a week, Sara Netanyahu, wife of the Israeli Prime Minister Benjamin Netanyahu, was also seen in a picture published on Twitter carrying a sign saying: #BringBackOurBoys.

Some Twitter users expressed their support: “All Jewish mothers stand behind these families, till our boys come home safe.”

However, there were others who were not shy in expressing their cynicism and doubt over what they see as double standards.

“Who will bring home the 13 year old Palestinian boy that the Israeli army killed today?” one Twitter user commented.

“Killing OTHER boys won't bring these boys back,” another wrote.

On Friday, a Palestinian teen was killed after the Israeli forces raided the West Bank in search of the three missing teens.

Mohammed Dudin, 15, was the second Palestinian killed since Israel began its operation across the West Bank a week ago.Some 280 Palestinians had been detained by Thursday and soldiers had made more arrests overnight, the military said on Friday.