US-funded news channel in Russian offers Kremlin alternative
The network reflects an American attempt to diminish the dominance of what the US government has long warned is a growing Russian propaganda machine
Two US government-funded news outlets are launching a global Russian-language TV network aimed at providing an alternative to slick, Kremlin-controlled media that critics say spread propaganda and misinformation.
Current Time, run by Prague-based Radio Free Europe/Radio Liberty with help from Washington-based Voice of America, is targeting Russian speakers across the globe with round-the-clock programming intended to offer the type of fact-based news that its leaders say is sorely missing in the Russian market. The network formally launched this week after quietly starting operations last year.
“In a complicated world, it can be difficult to tell what’s real. But Current Time tells it like it is,” a narrator says in a flashy promotional video for the network. “Current Time serves as a reality check, with no ‘fake news’ or spin.”
The network, beamed into Europe via cable, satellite and online, reflects an American attempt to diminish the dominance of what the US government has long warned is a growing Russian propaganda machine, epitomized by state-run outlets like Sputnik and RT, formerly known as Russia Today. The US and others have raised concerns that such outlets distort Russians’ perceptions about their government while drowning out the limited sources of independent news available to Russian audiences. The Russian Embassy in Washington did not respond to a request for comment.
Current Time’s executives say that despite the network origins within a wing of the US government, offering balanced, accurate information is a far different mission than what Kremlin-run news outlets seek to do.
“This is not designed as propaganda or counter-propaganda,” said Tom Kent, president of Radio Free Europe/Radio Liberty. “We do not intend to be involved in reacting to an agenda set by anyone, in Russia or elsewhere.”
Still, the undertaking unavoidably plays into the roiling debate in the US about President Donald Trump’s flirtations with a more conciliatory approach to Russia. Trump has emphasized the advantages of a more cooperative US-Russia relationship while leaving open the possibility the US could roll back penalties imposed on Russia for its actions in Ukraine.
Current Time, on the other hand, broadcasts a weekly show called “Crimea Realities” and another called “Donbass Realities.” The Obama administration’s sanctions were enacted after Russia annexed Crimea from Ukraine, and the Donbass region of eastern Ukraine remains at the heart of the conflict between Kiev and Russia-backed rebels.
Those two shows join an eclectic mix of documentaries, human interest programming and traditional news shows that fill the network’s 24-hour schedule. There’s also a fact-check show, “See Both Sides,” that occasionally challenges Kremlin-fueled messaging more directly.
Roughly six hours per day are live news broadcasts, including an hour-long show broadcast from Washington and another from Prague. The network’s leaders said showing news events such as the US inauguration live, rather than on tape delay, had proven a particularly effective way to assure audiences that what they are watching is truthful and undistorted.
The two outlets behind Current Time, RFE/RL and VOA, are US-funded broadcasters whose mission is to support free speech and democracy around the world. They broadcast in dozens of languages but have their roots in Cold War efforts by the US to present alternative viewpoints to audiences in the Soviet Union and its satellite states.
Both RFE/RL and VOA have long had Russian-language programming targeting viewers in specific countries, but Current Time marks a new attempt to market broadly to Russian speakers wherever they live.
In much of Europe - including former Soviet states with large Russian-speaking populations - Current Time has negotiated contracts with local cable providers that allow viewers to tune in from their home TVs. In Russia, distribution is more difficult, forcing perspective viewers to watch via satellite, web-TV apps or a live-feed on the network’s website.