Activists retouch CoverGirl ad to slam domestic violence in NFL
The domestic violence episode exploded as the biggest sports story in America
One of the official sponsors of the NFL, make up company CoverGirl, has had their ads retouched by activists to give the model a black eye in the wake of the domestic abuse scandal involving former Baltimore Ravens player Ray Rice.
The makeup company's origional advert featured football-inspired looks for each team, with the slogan “Get Your Game Face On.” However, this week, activists added a black eye to the model wearing the Baltimore Ravens colors and circulated the image on social media.
A video, recently released online by TMZ, seems to show Rice striking Janay Palmer, now his wife, with his left fist in a February altercation in an Atlantic City casino elevator.
The domestic violence episode exploded as the biggest sports story in America, drawing the attention of U.S. President Barack Obama, Agence France-Presse reported.
“The President is the father of two daughters. And like any American, he believes that domestic violence is contemptible and unacceptable in a civilized society,” White House press secretary Josh Earnest said.
“Hitting a woman is not something a real man does, and that's true whether or not an act of violence happens in the public eye, or, far too often, behind closed doors.”
An earlier TMZ video release only showed Rice carrying an unconscious Palmer off the elevator and brought the two-game ban from NFL commissioner Roger Goodell, who admitted last month he blundered with so small a suspension.
CoverGirl released a statement on Facebook Monday: “As a brand that has always supported women and stood for female empowerment, COVERGIRL believes domestic violence is completely unacceptable. We developed our NFL program to celebrate the more than 80 million female football fans. In light of recent events, we have encouraged the NFL to take swift action on their path forward to address the issue of domestic violence.”