Dubai-based MEmob signs partnership deal with Millennial Media

Millennial Media is an independent mobile marketplace, making mobile simple for the world’s top brands

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The mobile division of Dubai-based Mediaquest, the Middle East’s largest privately-owned media company, has announced it has been selected by independent mobile marketplace Millennial Media to be the company’s official MENA representative.

MEmob’s new partnership will provide digital stakeholders in the region with access to Millennial Media’s global reach, mobile-first expertise and premium mobile inventory.

Millennial Media is an independent mobile marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers.

“Mediaquest launched MEmob in 2013 to capitalise on emerging digital opportunities for media and marketing in MENA, aiming to educate clients on mobile and to produce powerful campaign case studies that define the MENA mobile advertising marketplace,” said Julien Hawari, Mediaquest’s Co-CEO.

“Mediaquest’s partnership with Millennial Media will only help MEmob and its clients to drive the evolution of mobile advertising in the region and we look forward to building even more compelling new campaigns together in 2015,” he added.

“Mobile is a consumer’s most intimate, immediate and valued device and with them 24/7. In order to engage with them successfully, it’s critical that brands create mobile experiences that move with consumers as they move between screens, places, media and moments,” said Zac Pinkham, EMEA Managing Director at Millennial Media.

“Combining MEmob’s regional expertise with Millennial Media’s creative excellence and global scale will enable brands in MENA to do just that, leveraging the unique insights afforded by mobile to roll out compelling campaigns,” he added.

Since its launch, MEmob has conducted extensive MENA market research, collating individual data from specific countries in order to understand creative type and demographic performance benchmarks.