Mother’s Day ‘maid gift’ advert sparks outrage in Lebanon

Thousands of mobile phone users in Lebanon received the controversial advert

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An advert that was text to thousands in Lebanon offering maid services as a Mother’s Day gift has sparked outrage in the country after it was accused of being racist, local newspaper the Daily Star has reported.

Thousands of mobile phone users received the advert which read: “For Mother’s Day indulge Ur Mom and offer her a housekeeper. Special offers on Kenyan and Ethiopian nationalities for a period of 10 days.”


The tone of the advert prompted many to go on to social media accusing the message of being racist, and Lebanese Labor Minister Sejaan Azzi said he had referred the advertisement to the prosecutor’s office for investigation, the report added.

“We are trying to verify suspicions about a [maid] agency in Ain al-Rummaneh,” Azzi was quoted as telling the Voice of Lebanon radio station.

Whether the advert was genuine or a hoax, said Azzi, it was considered “immoral” - adding that if it was real the office responsible would be immediately closed down.

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