Adidas has apologized for sending out a marketing email praising customers who it said “survived” this year’s Boston Marathon.
The subject line of the email sent Tuesday by Adidas Running read: “Congrats, you survived the Boston Marathon!”
On social media, customers quickly reminded the company about the real survivors of the 2013 Boston Marathon bombing. Three people were killed and more than 260 others were wounded when two bombs exploded near the finish line in that attack.
The sports apparel company quickly apologized, saying it was “incredibly sorry” for the “insensitive” subject line about Monday’s race.
At least two survivors of the 2013 bombing participated in this year’s race.
Adidas says the marathon is “one of the most inspirational sporting events in the world.”
Adidas to mass-produce 3D-printed shoe with Silicon Valley start-upAdidas launched a new sneaker on Friday with a 3D-printed sole that it plans to ... Variety
World’s most expensive sport shoes on sale in Dubai for $20,000APL Lusso Supreme in Black/Pure Gold is entirely handmade in Italy from Nile ... Variety
Alexander Wang partners with Adidas on new unisex collectionWang has taken his sneaker love to a new level, partnering with Adidas for a line ... Variety
McIlroy agrees new long-term deal with NikeWorld number two Rory McIlroy has signed a long-term extension to his contract ... Sports