Twitter faces skepticism from potential investors and the broader public ahead of its initial public offering this week, according to an Associated Press-CNBC poll released Monday.
Some 36 percent of Americans say buying stock in the seven-year-old short messaging service would be a good investment, while 47 percent disagree. Last May, ahead of Facebook’s IPO, 51 percent of Americans said Facebook Inc. would be a good investment. Just 31 percent didn’t agree.
Surprisingly, 52 percent of people ages 18 to 34 say investing in Twitter’s stock is not a good idea.
Twitter Inc. will begin trading on the New York Stock Exchange on Thursday morning after setting a price for its IPO sometime Wednesday evening. The San Francisco-based company plans to raise as much as $1.6 billion. The transaction values Twitter at as much as $12.5 billion. That’s little more than one-eighth of Facebook’s roughly $104 billion market value when it went public.
Twitter has not turned a profit since its launch, but its future depends on advertisements as a primary source of income. The company mainly sells three types of ads: promoted tweets, promoted accounts and promoted trends. A company like Starbucks, for instance, can pay Twitter to promote a single tweet or it can pay the company to ask users to follow its account.
More than half of Twitter users say they have not noticed advertising. Among the 42 percent of users who did notice, 31 percent say they’ve clicked on or followed one of the promoted items in question.
Among the poll’s other key findings:
- One in five Americans say they have a Twitter account. One in 10 looks at Twitter feeds but doesn’t have an account of their own.
- Nearly a quarter of Twitter account holders send tweets at least once a day, while 29 percent say they never do. More account holders say they read others’ tweets daily, 35 percent in fact.
- About 30 percent of Twitter users say they have used the service to register complaints about a product or service or when they are looking for information about services or products.
- Twitter has billed itself as the place for public, real-time conversations, but only 16 percent of users say they turn to Twitter frequently for breaking news. That said, 44 percent of users do so at least some of the time.
- Just 19 percent of respondents say they have a “favorable” view of Twitter, while 47 percent feel the same way about Facebook.
- A sizable share of Americans aren’t familiar with Twitter or don’t know what to make of it: nine percent have never heard of it, and another 12 percent say they just don’t know how they feel about it.
-Just 35 percent of Americans say they think Twitter will be a successful company in five years. More, 49 percent, think Facebook will be successful in five years.
The Associated Press-CNBC telephone poll was conducted Oct. 25 to 27 by GfK Roper Public Affairs and Corporate Communications among 1,006 U.S. adults. The results have a margin of error of plus or minus three percentage points.
According to Twitter, 77 percent of its 232 million monthly visitors are outside of the United States.

Twitter faces skeptical investors ahead of IPO, says poll

One in five Americans say they have a Twitter account. One in 10 looks at Twitter feeds but doesn’t have an account of their own. (File photo: Reuters)
The Associated Press, New York
Monday 04 November 2013
Last Update: Wednesday, 20 May 2020 KSA 09:41 - GMT 06:41
DAY | WEEK |
-
21968 Views Coronavirus: Dubai temporarily postpones Pfizer vaccine campaign amid global shortage
-
13621 Views Saudi Arabia’s PIF to invest 3 trillion riyals over next 10 years: Crown Prince
-
6134 Views Saudi Arabia’s King Salman issues several new royal decrees
-
4990 Views Full moon to align directly above Kaaba in Mecca on Jan. 28
-
2951 Views Coronavirus: Dubai’s new restrictions disappoint hospitals; entertainers struggle on
-
1582 Views US will help Saudi Arabia defend against attacks on its territory: State Department
-
21968 Views Coronavirus: Dubai temporarily postpones Pfizer vaccine campaign amid global shortage
-
19249 Views Coronavirus: Number of new UAE COVID-19 cases reaches record high
-
16823 Views Airstrikes pound Iran-backed militias south of Iraq’s Baghdad: Reports
-
10914 Views Coronavirus: Dubai orders hospitals to cancel surgeries amid surge in COVID-19 cases
-
8243 Views Coronavirus: Dubai suspends live entertainment permits as COVID-19 cases surge
-
7843 Views Coronavirus: Dubai's latest COVID-19 rules for weddings, restaurants, gyms, concerts
SHOW MORE